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The exact right amount of email blasts

Posted by Emily Wolfson on

So let's discuss, how many is the right amount? I use to think that if I sent out emails more than 1x every 3-4 months that I was bugging people. Funny, I still sort of believe that, but I started sending out 1-2x a month b/c I have had so many new designs to show, and I have to say it does increase sales. I actually think with all of the emails people receive on a daily basis, they just delete what they don't want to read. So sending out more often has me capturing some people on some blasts, and other people on other blasts. It seems that as long as you don't send out multiple times a week you are ok. So I'll stick to my 2x a month, and now just hope I have something new to show that often. :)