So I began my instagram account a few years ago and I was so excited at having this way to post pictures of my product to people all over the world. I thought, awesome, my product will be a perfect fit for IG b/c all the advice columns were saying have ‘interesting content’. Well, painted baseballs are super visual and very interesting content! (I know I am a bit biased) And although that has drawn many viewers to my instagram page, I think it takes a bit more to keep them there.
I wanted my IG page to be pure, full of only my baseball designs and no other content. But honestly I have found that over the past year, adding photos that show a general love of the game has added much more to my page then just my own cool baseball pics. I have a video of a 3 yr old at his first baseball game, and great sayings about baseball, it adds another element that I think was lacking. Now it is more of a ‘for-the-love-of-the-game’ page, which is what I was ultimately going for. On IG I am @unforgettaballs it’s a great place to see the baseballs in painting progress, come take a look. 🙂
Well as the media maven that I am (read newbie) I am trying my next platform and seeing if snapchat could be good for business.
What I like about it:
- It doesnt have to be taken with a good camera, my lack of photograghy skills don’t matter.
- Seems pretty damn easy to do at any point during my day.
- Could be a good way to show people the life of a 1 person business- striving to be a million dollar company!
What I don’t like about it:
- How do I get people to know I’m there?!
- Having to ask my son constantly what the different symbols mean
- Is everyone there under the age of 20??
I will keep you all posted- meanwhile- go check me out there! @unforgettaballs
So as a one person business I wear all the hats. This can be fun b/c I never get bored only painting all day, or only making sales calls, I get to mix it up a lot. The downside is I can pick and choose what I like and ignore what I don’t like to do!
So my latest idea (stolen from someone’s online suggestion) is to create an Excel spread sheet- my husband will be so proud he loves when I use Excel for anything- and on this sheet I have organized my work hours for the week. 9-5 and divided up my time so I am making sure to spend time each week on wholesale sales, and painting, and bill paying, etc. My next step is to organize it also by month, b/c some weeks are different then other weeks, but it’s a good start. I also made a sheet of all my new projects and what I need to do for each.
Isn’t it incredible how light and fluffy you feel when you are organized! I’ll keep you guys posted if it works!
I know the goal is to sell out of all your inventory, but it makes me crazy to be out of one of my gift baseballs, and have to sit and wait until it comes back in stock. I would always rather have a pile of inventory I have to sell, then disappoint someone b/c I am out of the design they want. Must be my people pleasing nature….but I am happy to report that my stock came in and I am very happy now!! Fenway Park, Wrigley field, wedding baseballs, are all back in the shop!
Love the warm weather finally coming to Philly here- means many weddings are being planned for- the baseball wedding theme must be gaining in popularity, or maybe it’s just themed weddings in general that are getting more popular? I love a theme- I think it adds more interest/fun for the guests- but maybe I’m biased as the artistic type 🙂
So I am one of those people who is endlessly reading branding books b/c i am always eager to learn the latest thinking on how to best brand your business. The latest one I am reading is by Daymond John, from Shark Tank. He talks about going from a brand to a lifestyle. So I have been doing a lot of thinking lately about what my brand is and who it speaks to best. What makes my product unique is that it appeals to both men shopping for themselves, and women shopping for men. This makes it tricky to figure out who I am speaking to specifically- I guess maybe what unites them is just being a baseball fan!
So to be completely honest I really started as a football fan instead of a baseball fan. I went to the GIants and Jets games with my dad on Sundays and really didn’t follow baseball. This of course being completely not my fault b/c I’m from NJ and we have no team!
Anyway, I painted this baseball years ago and gave it to my dad. 🙂
Well it’s coming up to that time of a year- every time Valentine’s Day gets close I think of 12 new valentine’s day designs I want to create and offer- have to stop myself from making too many- but just seems like such a fun ball to make.
Maybe its the girl in me- paint baseballs for a living but still can’t stop dreaming of painting hearts on things! 🙂
So my new concept is to create smaller runs of some specialty baseballs. I have created the Captain ball, and now a SF Giants 3 world series win ball.
Both I painted and posted as I created them on Facebook and Instagram.. It really helps to get fans of the particular teams looking at the baseball and giving suggestions of what’s important.
This pictured SF ball I posted as you see here- and I had several people ask why there was the blue on the ball (it actually is the KC Royals crowd b/c that is where the last win took place) but the SF fans wanted their ball to be more orange and black, so I was able to modify this before going to print! Very helpful b/c when you work alone it’s hard- sometimes it’s nice to step back and get other feedback! So thank you all! And if you don’t follow on FB or IG please do- could use your thoughts!
So I am waiting on all my preorder baseballs- and calling Fedex about 4 times a day. My baseballs have been ready to ship for the last week, but I have had such a hard time getting info on where the shipment is, why it is taking so long to get picked up and brought to my ship warehouse- etc. Why is it that you can’t speak to the same Fedex person twice? Each time you start from scratch with a new person! Next year maybe we have preorders not coming in quite so close to holiday time…
So I decided to take the good advise my nephew Toby suggested and try boosting one of my Facebook posts. Now I have tried this before, but only for $5 at a time. He worked with a company that would boost posts for a few 100 dollars (maybe out of my league here) but that they reached Thousands of people!! So decided to try it today and see what happens.
My holiday sale is to offer people a free wood base stand with each baseball they purchase (now thru Monday night 12/1) Just add the wood base to your cart and enter coupon code HOLIDAY
Let’s see how it goes! 🙂
So here was my first big break- Hammacher Schlemmer put my baseballs on the cover of their catalog in 1995. I think my mom ordered like 10 catalogs! It was my first real lesson in the ways of the world- not 3 months before this happened I had contacted HS myself to see if they were interested in my baseballs… Read More
Ok, so who thought that preordering was such a great idea for my little business?! I have never done it before b/c I didn’t have a good system of holding people’s orders, and didn’t have a way to show people the gift baseball designs I make before they are ready for sale. But that has all changed now for 2 main reasons: Read More
Congrats to the WS champs SFGiants! What a great world series- for the Royals too- everyone played their hearts out and should be proud. Offering my Kauffman Stadium ball for presale (should be ready to ship Read More
I was in a mad rush to paint the Royals stadium baseball knowing that they are in the World series- and all the fans would be so excited since the last WS win was 1985. Funny how some stadiums are just a breeze to paint, while others get tricky. The tricky part of this stadium was that I want to paint the name as it appears on the building, as the ‘outer panel’ on the ball. But for Read More